Good strategy is the heart of solving business challenges…STRATEGY first, followed by tools and software second.
The world has an unhealthy obsession with software tools and overall software bloat. If there’s an obstacle, we immediately try to find a software platform to fix it. Platforms and tools don’t singularly solve your business problems – strategy and process do – followed by the right tools/software.
There are thousands and thousands of tools that are purposefully designed with intent to make life easier and in many cases they can and do; however, without a proper plan/strategy, setup, management and structure they can have a double down effect, making things even more challenging. We see this every day in the mobile messaging space. Companies rushing to jump into text messaging through CRM’s and various platforms and tools, only to find the platforms they purchased or thought they could use require significantly more human resources to setup, build, and manage in order to achieve results.
So much goes into creating successful and results driven marketing or operational messaging campaigns and hiring expertise backed by certified guarantees eliminates risk and generates results and returns.
Invest in the strategy first and the tools and software second. Anyone can send a message, but few can develop and orchestrate guaranteed results. It’s all about the strategy, timing, and the message that matter most.
To learn more about managed messaging strategies that generate real returns, text Klaunch to 55433.