An active user is anyone who interacts with your AI bot at least once within a billing month—meaning they send a message and receive a response, resulting in a two-way exchange. This interaction is counted as an Active User Conversation. Each plan includes a set number of these per month.

If you reach your plan’s user limit, additional users cannot be purchased separately. Instead, you will need to upgrade to the next tier, which provides a higher user capacity along with additional features and benefits. This ensures your automation scales effectively while maintaining performance and cost efficiency.

SMS/MMS deployment for marketing, automation, and reminders is available on Starter, Pro, and Enterprise plans and requires an approved messaging channel—Short Code, Toll-Free Number, or A2P 10DLC. To comply with carrier regulations, businesses must register their brand and messaging campaigns with The Campaign Registry (TCR), a process that typically takes 2-4 weeks.
‍
If you need assistance, we can facilitate registration and setup for new A2P numbers. However, if you bring your own approved A2P number through Twilio, you are responsible for ensuring compliance within your Twilio account.

You can upgrade to a annual plan at any time. Simply reach out to our team to make the switch.

We charge for messaging to ensure the reliability, scalability, and security of your AI-powered interactions. Each message processed requires computing resources, data storage, and secure transmission, which incur costs beyond our platform.

Additionally, as your messaging needs grow, instead of requiring a plan upgrade, we offer the flexibility to purchase additional messages, allowing you to scale according to your business requirements. This approach ensures fair and predictable pricing aligned with your actual usage.

If you exceed your messaging bundle, you can purchase additional messaging packages or be charged at a pay-per-use rate of $0.07 per message, billed at the end of your billing cycle.